What do chocolate and taking your pants off in public have in common? They’re both examples of successful digitally integrated campaigns, presented earlier this month at the Digital Marketing and Media Summit in Melbourne. It was great to see so many agencies turning to the web to engage with consumers and promote their clients’ brands.
There were a few case studies of note, including the Freddo Frog online game and the iSpyLevis Twitter campaign.
Some other highlights included an overview of the multimedia-rich and interactive Blackmores website, showing that even a vitamin company can provide a genuine experience for its customers. Sony’s intricate campaign surrounding the launch of Bond film Casino Royale was interesting, but very complex.
It was mostly marketing and creative types in the room, both agency and in-house, but it was still relevant to public relations. Although it was interesting the only PR speaker seemed to be quite negative about the point of social media.